Even though they might have shortcomings, every other segment in the digital world has a reliable metric to understand audience behaviour, except for the mobile platform. The presence of the blank space continues to haunt the mobile ecosystem and the brands that want to use the mobile platform as a marketing vehicle. And this is just one of a set of unique challenges that the mobile platform currently has. Narayan Murthy speaks to Exchange4media on mobile advertising’s coming of age.

Leave a Reply

Your email address will not be published. Required fields are marked *

18 − seventeen =