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How mobile game developers can tap into emerging markets


Author: Dippak Khurana, Co-founder and CEO, Vserv

With nearly half of all mobile gamers coming from emerging markets, the mobile gaming economy is flourishing. According to market research firm Newzoo, the number of mobile gamers is expected to increase to 1.82 billion in 2017. The report also estimates that mobile games take up nearly a quarter of the total global gaming market. It is now projected to surpass $41 billion by 2017, making up for almost 40 percent of the overall market. The growing adoption of smartphones across emerging markets is one of the key reasons for the rapidly expanding mobile gaming economy. To reach audiences, mobile marketers and game developers much remember a few things. Read the full article on Venture Beat.

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