Mobile native ads engage the user with an ad experience that is seamless and contextually relevant to the app or site content, says the Indian mobile marketing platform

Indian mobile marketing platform Vserv says mobile native ads are increasingly becoming the preferred ad format because they provide a 57 per cent higher click-through rate. They also bring a 33 per cent increase in ad engagement time. Mobile native ads essentially engage the user with an ad experience that is seamless and contextually relevant to the app or site content. In keeping with this growing trend, the company today announced the launch of a new native ad format that it says can facilitate seamless experience for consumers on mobile, inclusive of ads. You can read the full story on e27.

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