With the number of mobile internet users in the country expected to cross 300 million from the current level of 100 million, India is a lucrative market for mobile advertising attracting several mobile ad networks to set up shop here. Having powered over 10,000 apps from developers such as Glu Mobile, Digital Chocolate, HandyGames, Connect2Media, mobile ad network Vserv.mobi is looking at pushing the mobile ecosystem forward in India and innovating on the ad formats available. In an interview with Financial Express, Dippak Khurana, CEO & co-founder, Vserv.mobi talks about the need of an ad network in emerging markets and especially India, the shift towards full screen mobile advertising and its AppWrapper platform.

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