During the 1990’s, India witnessed a boom in the IT Services sector, with many companies leveraging the amazing IT skills of the Indian workforce, to service Information Technology needs of international clients. While a lot of them aspired to become “Product companies” – the challenges of the PC ecosystem, like long development cycles & lack of a global distribution platform, prevented many of these companies from achieving that aspiration. The dawn of the new “Mobile App” era changed those paradigms, and offered amazing new opportunities to create products that would be used by millions of consumers around the world. Nextwave Multimedia is one such company that truly leveraged this opportunity to make this transition.
Chennai based Nextwave Multimedia was born in 1995 as a services company, but has over the years evolved – leveraging digital media technology to deliver outstanding Communication, Learning and Entertainment. Nextwave’s CEO Rajendran PR foresaw the global ‘Mobile App Boom’ & took this as an opportunity to transition into a product company. Executing on that vision, they developed popular apps like Comics Head, Battle of Chepauk, Speed Racer and World Cricket Championship.
Sharing his experience Rajendran says, “We actually discovered the Advertising based monetization model through Vserv. Their AppWrapper platform provided a robust business model for our App Monetization strategy. Ad monetization through Vserv continues to be our main source of revenue and we love the timely support their team provides.”
|Apps||Play Store. Nokia Store, iTunes|
Nextwave plans to launch some fascinating products this year, and is working with leading mobile companies to pre-load its content & services on millions of devices in India. We wish the team at Nextwave great success, and hope they continue to inspire other IT Service companies to take the leap towards creating great products!
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