After achieving ground-breaking success on enabling advertising based monetization for Windows Phone 8 developers, we are elated to strengthen our partnership with Nokia across countries. Our WP8 SDK that was released in the last quarter saw an unparalleled popularity among the developers in Vietnam. The SDK allows developers and multi-app publishers to integrate over 10 mobile ad formats. It also enables premium full screen launch, exit ads, global hybrid mediation and analytics. We have enabled 150 WP8 app developers to generate an average US$3 to US$5 eCPM and 10% CTR, making us a prime monetisation partner with Nokia in the region.
Fabien Lotz, Head of DX at Nokia Vietnam aims to deliver more such opportunities to the developers and partnering with us would lay a common ground to achieve this goal. He appreciates our initiatives like effective developer competitions, coffee workshops & University engagement among other activities which he believes to be a major contribution to the success of the developers.
Nokia WP8 devices have captured a large market share of Vietnam and David Yin our GM for Global Developer Alliances acknowledges this as the driving force for the publishers translating better returns on the platform. We are thrilled to continue our partnership with Nokia, to empower developers and replicate this success across markets.