Vserv-Oral BBrand Name:  Oral-B is a brand of oral hygiene products, including toothbrushes, toothpastes, mouthwashes and dental floss. The ‘ B ‘ in Oral-B stands for “Brush”. Oral-B was created in 1950 by Dr Robert Huston, a dentist who created the first Oral-B toothbrush with its soft, end-rounded nylon bristles.

Country: Indonesia

Campaign Theme: Oral-B Toothbrush Video Reach Campaign

Target Audience: Females 23 to 40 years of age (mothers)

Campaign Objective: Augment reach of the TV  campaign with a “Click to Video” campaign on mobile

Platforms used: Symbian & Java

Vserv  Advantage: Vserv was the only ad network that could run videos on feature phones. Campaign delivery of both video views and engagement rates were tracked with Mediamind. Vserv is one of the few mobile networks certified by Mediamind for tracking.

Campaign Results:  It delivered a phenomenal engagement rate of 20% over a month.

To find out more about our premium advertising offerings write to us at ads@vserv.mobi

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