Brand Name: Oral-B is a brand of oral hygiene products, including toothbrushes, toothpastes, mouthwashes and dental floss. The ‘ B ‘ in Oral-B stands for “Brush”. Oral-B was created in 1950 by Dr Robert Huston, a dentist who created the first Oral-B toothbrush with its soft, end-rounded nylon bristles.
Campaign Theme: Oral-B Toothbrush Video Reach Campaign
Target Audience: Females 23 to 40 years of age (mothers)
Campaign Objective: Augment reach of the TV campaign with a “Click to Video” campaign on mobile
Platforms used: Symbian & Java
Vserv Advantage: Vserv was the only ad network that could run videos on feature phones. Campaign delivery of both video views and engagement rates were tracked with Mediamind. Vserv is one of the few mobile networks certified by Mediamind for tracking.
Campaign Results: It delivered a phenomenal engagement rate of 20% over a month.
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