Create awareness for Paytm's train ticket buying options among relevant smartphone users.
Reaching a targeted audience set of online train e-ticket buyers and draw them to book their travel tickets via Paytm.
To scale Paytm's new train e-ticket buying services, the primary need was to captivate users and inform them about Paytm's service offering and its related and timely offers. With the power of mobile messaging this campaign used Vserv Authentic Data to reach interested train e-ticket buyers through a simple yet informative text messaging campaign.
Results for Paytm:
The mobile messaging campaign was highly successful reaching over 2.4 million interested train e-ticket buyers with an outstanding CTR of nearly 2%. The communication channel chosen for Paytm's campaign proved instrumental in achieving the desired results. The campaign saw over 44,000 users engaging with the mobile ad, improving the overall marketing efficiency of the campaign.