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Q&A: Mobile Marketing in Emerging Markets


IDG Connect catches up with Mr. Dippak Khurana, CEO & Co-Founder, Vserv.

What are the key growth drivers in the mobile ecosystem for emerging markets? The mobile ecosystem in the emerging markets has greatly transformed in the last two to three years and is on an upward swing. Backed by the rapid growth of mobile internet users, emerging markets are cementing their position as the key to connecting the next billion mobile internet users.

Growth of mobile subscriptions: Developing nations have surpassed developed nations in terms of mobile broadband subscriptions and this gap will only widen in years to come. It is estimated that over 50% of new subscriber additions worldwide will be from China, India, Indonesia and Brazil. Asia is estimated to have 3666 million users, constituting the highest base of the mobile world.You can read the full interview on IDG Connect.



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