Vserv, a smart data platform for mobile marketing and commerce, has released its Smartphone User Persona Report, or SUPR, for 2015, measuring the mobile usage of Indian smartphone users. The report's findings are based on a study by Nielsen Informate Mobile Insights, with the SUPR segmenting consumers into different user 'personas' relating to their usage patterns.
The report identified six major smartphone user personas: App Junkies, Social Stars, Conversationalists, Entertainment Buffs, Utilitarians and Dabblers. According to the study, smartphone users, on average, spend 169 minutes each day on their devices, with the persona greatly impacting this usage.
For instance, 24 percent of Indian smartphone users are considered App Junkies, with each spending an average of 160 minutes on their devices each day. These users account for the highest number of app and game downloads and installs each month, at 18.5. You can read the full story on Ad Week, Mint, Media Post, The Economic Times – Brand Equity, Business Standard, ET Telecom, The Financial Express, Tech Radar, IBN Live, Medianama, YourStory, Businessworld, Mobile FOMO and NextBigWhat.