The article is an Opinion piece written by Dippak Khurana, Founder & CEO, Vserv.

With smart data-led mobile marketing, companies can reach out to the right target consumer with relevant offers. The journey of a mobile device has seen an incredible growth trajectory in the past two decades.

Today, a mobile device has become a primary need for consumers. They use this device for multiple purposes including various utilities and entertainment, and not just communication. Indian smartphone users on an average spend 169 minutes per day on their devices, with this user base growing at a 26 per cent CAGR from 2013 to 2017. Research shows that by 2017 about 80 per cent Indians will use smartphones to access the internet, which in turn will increase digital commerce substantially. Statistics such as these reflect the huge mobile opportunities for advertisers and marketers, waiting to be leveraged. You can read the full article on Business Standard.

Business Standard - 2nd May 2016

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