World’s #1 Android Smartphone maker, ‘Samsung’ has produced some of the finest range of mobile devices over the last few years. It’s Galaxy S series has emerged as a leading choice for smartphone lovers since its inception in 2010. To continue evolving the Galaxy S series, Samsung launched the Galaxy S4 – which aimed to be the most advanced smartphone in the market.  Samsung wanted an innovative way to engage its users in India during the launch of the Galaxy S4.


To reveal Samsung Galaxy S4 features on a rich media ad that would involve user interaction & in turn deliver the brand message.

Samsung Galaxy S4


To build on curiosity levels around the S4 launch, Vserv decided to convey its key features by adopting the popular & commonly played game – ‘Break the Brick’. The concept was to allow users to play the game, and as they would break each brick, the key features of the Galaxy S4 would get revealed. This would help users discover a new world of companionship that the Samsung Galaxy S4 offered, in a fun context. The campaign’s creative was built on a Rich Media Ad (HTML5) & key features of the Galaxy S4 like Drama Shot, Smart Pause/Smart Scroll, Air Control etc were highlighted as each brick broke. To reach the right target audience, targeted the ads on it’s premium AppWrapper inventory, that provides full screen ads at launch and exit of 20,000+ Apps! Thus reaching an evolved audience of App users in the right context and in a clutter-free environment. Being a HTML5 creative, it was also fully compatible to run on the Mobile Web inventory of the network.


Mobile allows advertisers to move beyond just showings ads, and to allow users to interact & engage with the brand in an innovative manner. Converting the key brand message onto a game, Samsung leveraged Vserv’s powerful rich media platform to create a user experience with cross platform presence quickly. The campaign allowed Samsung to reach a very targeted audience of 1,476,309 unique users with over 6,488,046 impressions. A whopping 90% of these users played the same game twice which created a higher brand recall.

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