Manager – Developer Alliances
November 23, 2015
Smartphone User Persona Report
Decoding the Indonesian smartphone user with the Smartphone User Persona Report (SUPR) 2015 Indonesia
November 24, 2015

Smart data: it's not what you think it is


As mobile Internet grows in highly populated countries like India, the smart data opportunity is not only huge, but also very real

Aman Sharif is a 38-year-old human resources head at a leading information technology company. Sharif lives with his wife and two daughters in Mumbai. He starts his mornings by catching up on emails on his smartphone, then logging into his preferred instant messaging app to check in on his mother in Ranchi. A health fanatic, Sharif uses the Fitbit Charge and studies his sleep pattern every morning on his phone, logs in his exercise every alternate day and has auto-enabled his smartphone to make timely payments on his electricity and mobile bills. His wife does all of the above, while also checking in on her daily stock of groceries and catching up on her favourite late-night comedy sitcom.

Welcome to 2015, where smartphones rule, and life packs in more into 140 characters than it ever did.

You can read the entire article on Mint.

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