Vserv Transforms Interactions to Smart Data
Authentic User Profiles
Mining through petabytes of big data on the Emerging Connected Billion™ consumers; from multiple sources like telcos, apps, offline partners & DMPs.
Vserv’s proprietary smart data algorithm combines consumer profiles with location, interest, intent, purchasing power & more attributes.
Intent signals from smart data are analyzed by our predictive data model to build & continuously update actionable user personas in real-time.
How Vserv Smart Data™ is Impactful
An online retailer knows that a customer is interested in a new mid-tier Android phone. Vserv qualifies that intent further based on the age of his current mobile device.
Syncing this intent with Vserv’s “Music Lovers” user persona, the Auto dealer can re-market to this customer with a relevant offer for an audio system upgrade.
A recharge company’s need is to seek users who are in need of a top up. They can reach out to users that give an intent signal of a recharge requirement as they currently have zero balance on their prepaid account.