At Consumer Electronics Show earlier this year, Google announced the Open Auto Alliance, a partnership with Audi, GM, Honda and Hyundai to bring Android to the dashboards of these car manufacturers. Apple is working with both BMW and Mercedes to bring its iOS into the cars. Then there is Ford’s Sync, a platform developed by Ford and Microsoft, which provides real time information on traffic, directions among other things. What do ‘smart dashboards’ mean for the consumer and what opportunities do they open up for brands? Read what our Director, Global Sales Strategy, Narayan Murthy Ivaturi has to say about this in his interview with Business Standard. 

BS 24 February 2014

 

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