We are committed to provide more value-added services to developers and empower them with effective monetization solutions. With this objective in mind, we have embarked on a first of its kind partnership with Microsoft Devices in Vietnam. As a part of this collaborative effort, DivMob, a Vietnam-based global leading mobile game developer and the inventor of Ninja Revenge would be merchandising its Android games on the Nokia X platform globally. Along with Microsoft Devices, we will jointly engage DivMob to develop and port its most popular Android games over to the Nokia X Store using our ad exchange exclusively.
The Nokia X family of smartphones has shown strong penetration in emerging markets in Asia, Latin America, Eastern Europe, Middle East and Africa and provides a great platform for developers to extend their offerings to a wider audience.
Over the past few years we have partnered with Microsoft Devices to engage Android developers through initiatives including the Nokia DVLUP challenge and various developer workshops in Vietnam, Indonesia, Thailand, India and the United Kingdom. This joint program further strengthens our strategic partnership and we will be working with Microsoft Devices for similar partnerships across Southeast Asia.