Authored by Nadeesh Ramachandran, VP – Sales, Vserv
Imagine you have been training for over a year to run for your favorite marathon. Running a marathon is a slow and time consuming process and throughout the run you are only focused on the finish line. That moment, when you finally achieve your goal cutting through the red ribbon is exactly how we felt at the recent MOBEXX Awards night.
That night, we were being awarded for some very creative and exceptional work. We bagged a SILVER for Maruti Suzuki Ciaz campaign in the "Best Mobile Advertising Excellence in Brand Campaign" category and a BRONZE for National Geographic Channel – Mars campaign in the "Best Mobile Advertising Excellence in Launch Campaign" category.
Our team decided to leverage gamification and raise the bar by digitally sending users to the red planet in the National Geographic Channel mobile ad campaign. They created an engaging game within the mobile ad, from where users could touchdown on Mars. This mobile ad campaign was a tremendous success creating a huge buzz among science enthusiasts. Though our team has been delivering kick-ass ideas throughout the year, this campaign has a creative edge over others as it delivered an authentic user experience and thus holds a special place in our hearts.
For the Maruti Ciaz campaign, since we only had an opportunity to showcase the new SHVS (Smart Hybrid Vehicle System) feature of the car, the scope was limited. With this challenge onboard, our creative team spent hours brainstorming on various ideas to captivate the target audience. And the result of this, led them to create a game where users could engage with the car model and also experience the unique SHVS technology, all through a mobile ad.
Certainly, we feel thrilled with this moment of success. Receiving industry recognition for our creative solutions is indeed a proud moment for us and this showcases our team's expertise in developing mobile ads that engage the audience. We feel ever more encouraged to bring home many more laurels. We would also like to extend our appreciation to the teams at Maruti Suzuki, National Geographic Channel, Grapes Digital and Isobar who placed their trust in our creative expertise.