February 1, 2017

Take audience engagement to the next level with haptic video ads

One of the most popular applications of haptic feedback was perhaps video games and arcade games. The  shudder and the vibrations add an extra layer of […]
January 10, 2017
Vserv Insights - Indonesia news app consumption featured

When it comes to Indonesian smartphone users, your mobile marketing must be ‘in the news’

What do older urban Indonesian smartphone users like to do the most with their devices? They like to stay updated with what’s happening around the world. […]
January 5, 2017
Vserv Adidas Philippines case study

Adidas delivered a mobile marketing slam dunk with this ad campaign in Philippines

Famous basketball player, Derrick Rose was making a return after missing in action as a result of an injury. Adidas was looking to celebrate the return […]
December 27, 2016

4 surprising facts about female mobile gamers in India

When it comes to digital gaming and who games more, men or women, the outlook towards it has generally been myopic. There is a strong gender […]
December 20, 2016

Mobile marketing in Indonesia: Fantastic results and where to find them

As far as smartphone adoption in Southeast Asia goes, Indonesia has always been a market to watch out for. In fact, according to eMarketer, smartphone users […]
November 4, 2016
Magnum White Almond

How Magnum made Thai users feel like they were in heaven with this interactive mobile ad campaign

Who doesn’t love to bite into their favorite ice cream flavor on a warm sunny day? Magnum Ice creams, known globally for their indulgent ice cream […]
October 25, 2016
Vserv Insights Ecommerce Diwali Season Mobile Shopping Trends_500x300

Five trends that Indian E-commerce companies must take note of, this Diwali season

E-commerce companies in India have had a good run during their annual sale season this year. Flipkart had its Big Billion Days 2016 while Amazon saw a […]
October 12, 2016

How National Geographic Channel cracked the code to winning its audience with a mobile ad

What if you knew there was an easier, albeit cooler way to open a can of soda perfectly? Or, if you knew a trick that came […]
September 24, 2016
500-300 (1)

10 must know facts on the rapidly evolving Indonesian mobile ecosystem

The mobile space in Southeast Asia is seeing a tremendous amount of action. Like every other emerging market that is witnessing rapid smartphone adoption, Indonesia too […]
August 9, 2016

Marketers, the game enthusiast persona is your mobile marketing trump card

If there’s one thing widely popular among smartphone users, it’s mobile gaming. In fact, mobile gaming takes a significant amount of their time on smartphones for […]
June 21, 2016
Vserv Insights mobile marketing for retail ad formats

In mobile marketing for retail, there is no one ad format to rule them all

A recent AT Kearney report suggests that 50% of organized retail will be influenced by digital. There’s another report that also suggests that 50% of all E-commerce […]
May 17, 2016
Vserv Insights Indian E-commerce Consumer Intent

How mobile marketing can help Indian E-commerce harness consumer intent

A joint study on the E-commerce market in India by ASSOCHAM and Forrester estimated that E-commerce revenue in the country is projected to grow from USD […]
May 10, 2016
Vserv Insights_Indian smartphone users Video Ads

Four things to know when targeting Indian smartphone consumers with video ads

One of India’s very popular video streaming apps Hotstar recently announced its premium service that shows popular US TV shows minutes after their U.S airing. Netflix […]
May 3, 2016
Vserv Insights in-app advertising game of thrones featured

The Mobile Advertising Game of Thrones : How in-app advertising is taking over the mobile advertising empire

Sometime towards the end of 2015, we talked about India’s growing love for apps. We talked about how apps such as Zomato and Uber were providing […]
May 2, 2016

Riding the M-commerce crest

The article is an Opinion piece written by Dippak Khurana, Founder & CEO, Vserv. With smart data-led mobile marketing, companies can reach out to the right […]
April 19, 2016
Mobile advertising in India growth wave featured

Mobile advertising in India: There’s a growth wave coming your way

At this point, talking about increasing smartphone penetration in India is pretty much stating the obvious. Almost every nook and corner of the country’s metros will […]
April 12, 2016
Vserv Programmatic Buying tips featured image

Three tips to help you map your programmatic journey right

We recently talked why programmatic buying needs to be an inherent part of your mobile marketing plan. While the basic premise of programmatic buying is that […]
March 8, 2016
mobile marketing in Southeast Asia featured image

3 must know facts about the Southeast Asian smartphone user

Today’s smartphones do a lot more than they did ever before. They help us stay informed. They guide us, be it the nearest restaurant or petrol […]
February 23, 2016

Indian smartphone users are munching more mobile data and video will only fuel this hunger

Recently a major telecom service provider in India announced the launch of its 4G services in many of the country’s metropolitan cities. Another telecom service provider […]
February 4, 2016
ET Tech

Why ‘Digital India’ should now be rebranded to ‘Mobile India’

Today, India is transforming rapidly into a digital economy. With the government’s ‘Digital India’ initiative in action, this change is all set to be fast-tracked. The […]
December 29, 2015
Vserv 8 cool ways mobile will get hotter in 2016 featured

8 cool ways mobile will get hotter in 2016

Mobile has been the star of the year 2015 and will continue to shine through 2016. In my opinion, these are the key trends that will […]
December 7, 2015
Digital Market Asia

Cognitive Quotient: Video or Display

If you are someone who is always on social media, the one glaring change you will notice is that your timelines show a lot more video-related […]
December 3, 2015
The Economic Times

Vserv ropes in Google India’s retail head Nadeesh Ramachandran to head sales

Vserv, the leading smart data platform for mobile marketing and commerce, has appointed Nadeesh Ramachandran as vice-president, sales. In this role, Ramachandran will be responsible for […]
December 2, 2015
Nadeesh Featured

Google India’s former retail head Nadeesh Ramachandran to lead our Sales efforts

Our mobile marketing business across India and Southeast Asia gets a huge boost as Google India’s former retail head Nadeesh Ramachandran joins us as Vice President, […]
December 2, 2015
Nadeesh Featured

Vserv ropes in Google India’s retail head Nadeesh Ramachandran to head sales

Nadeesh’s appointment to boost Vserv’s market leadership in India & SEA Mumbai, 2nd December, 2015: Vserv, the leading smart data platform for mobile marketing and commerce, […]
September 8, 2015
Planning to engage the mobile internet user in rural India Think local

Planning to engage the mobile internet user in rural India? Think local

Mobile phones, have made steady inroads in rural India at a pace that desktops and broadband have never been able to. Portability, affordability and ease of […]
August 10, 2015
GMIC Jakarta featured

Catch us at GMIC Jakarta and discover a new approach to monetization

One of the biggest conferences on mobile, the Global Mobile Internet Conference (GMIC) is coming to Jakarta tomorrow, August 11. The event sees the global mobile […]
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