Key Capabilities of the Platform
Big Data Management
The platform captures billions of ad events from VMAX every day. Having built 428+ million authentic user profiles till date, we augment this with data from sources like telcos, apps, DMPs & offline partners. Managing petabytes of big data using multiple technologies – hive, hadoop, hypertable, couchbase, vertica, redis.
AudiencePro™ captures over 70+ attributes per user and connects it with data from our partners about the same user. Running multi-dimensional models, AudiencePro™ builds actionable user personas & triggers intent signals.
The platform can do real-time look up with strategic partners & co-locate servers with them. Partners can then augment this data with our smart data based user personas to generate a new revenue stream.
Marketers can sync up with AudiencePro™ to connect with prospects & customers using mobile numbers along with other user data. The platform allows upload of encrypted / hashed data. Additionally, use our user personas & intent signals for customized messaging.