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January 9, 2014

Top Consumer Brands in South East Asia and India Bet on Mobile Advertising

Vserv.mobi witnesses 3X growth as major verticals embrace the mobile marketing medium

Singapore/Mumbai, January 9, 2014 – Vserv.mobi, an award winning mobile advertising exchange today announced that its client portfolio of advertisers and brands has witnessed 3X growth in the Indian and South East Asian markets over the last one year.  With, mobile becoming a dominant factor in the media consumption habits of consumers across India and South East Asia, advertisers are aggressively using Vserv.mobi mobile ad exchange to implement mobile ad campaigns to reach their users effectively.

The availability of interactive rich-media mobile ads is driving especially the FMCG and retail sectors to adopt mobile advertising. Amongst the front runners in exploring new marketing frontiers though the mobile medium is the FMCG behemoth – Unilever. With one of the world’s widest brand and product portfolio, Unilever continues to utilize the effectiveness of the mobile medium to reach its audience.

Vserv.mobi has been mandated to work on various Unilever campaigns in markets across Southeast Asia and India. One of the many successful campaigns executed by Vserv.mobi included a comprehensive mobile campaign for Sunsilk Black in Indonesia targeting young women. The campaign’s dual objective was to drive product usage while promoting Sunsilk’s range of ‘Black’ products. A combination of message simplicity, innovative of medium and creativity of the approach led to a click through rate (CTR) of 6.9 per cent for the campaign.

Another notable campaign, this time for the Indian market was to drive greater engagement for Pond’s Gold Radiance day cream, via the mobile medium. Vserv.mobi developed a click-to-expand banner with an embedded video to entice women into clicking to find out more. The campaign was able to generate a phenomenal 1.6 million impressions in just seven days.

As part of this association, Unilever is working with Vserv.mobi across South East Asia & India with many campaigns active on the network. Speaking about the partnership, Rahul Welde, Vice President – Media (Asia, Africa, Middle East & Turkey) Unilever, said, “Unilever has consistently been at the forefront of innovative means of consumer engagement. We are driving mobile activation across geographies. It is an exciting journey as we endeavour to engage the next billion consumers. We are glad to partner with Vserv.mobi and leverage their expertise in Asian markets.”

Vikas Gulati, VP, Southeast Asia, Vserv.mobi, said, “We are thrilled and proud to establish this unique marketing partnership with Unilever. The strategic nature of the relationship clearly signals the mainstream stature mobile marketing has achieved. Mobile platforms are favoured by brands to achieve higher levels of engagement with customers across product categories, geographies and demographics. Our constant endeavour is to ensure that we spread campaigns across smart feature phones, smartphones and tablets for maximising ROI for clients. Backed with smart advertising via use of rich media, Unilever brands will garner greater impact and drive engagement from their consumers.”  ”

 Talking about previous Unilever campaigns handled by Vserv.mobi, Gulati added, “These campaigns suggest that greater brand awareness, recall and engagement can be achieved by combining consumer insights and constant innovation. As a market leader we will continue to raise the bar and make our contribution to growing the size of the mobile ecosystem.”

 

About Vserv.mobi

Vserv.mobi is an award winning mobile advertising exchange focused on Emerging Markets that maximizes the value of mobile media for advertisers, developers, publishers and telecom operators. Powered by the award winning AudiencePro™ and AppWrapper™ platforms, Vserv.mobi has delivered mobile advertising experiences for leading Fortune 500 brands and digital media companies across 200 countries. AudiencePro™ leverages privacy -compliant operator subscriber data and user profiling to enable credible audience targeting capabilities on the Vserv.mobi advertising exchange. AppWrapper™ is an independent platform that enables the “One Click” integration of SDKs for app developers across advertising, in-app purchases, analytics, bug tracking and more. The company was founded in January 2010 and has a global presence, with offices across the US, UK, South Africa, India, Singapore, Indonesia, Malaysia and Vietnam. For more information, please visit www.vserv.mobi.

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