Triumph, one of India’s leading lingerie brand in India was looking to create awareness about its triaction sports bra range.
Affluent females who are gym members and living in the top 10 metro cities.
Reaching out to gym members online which is virtually impossible, was a major challenge for Triumph.
Approach & Execution:
Vserv Authentic Data was leveraged to derive deterministic data on this niche audience set. We then segmented users based on attributes such as demographics, affluence and location and created a unique user persona called ‘affluent female shoppers’.
Leveraging on this unique audience set, we used mobile messaging to target these users. We developed a creative image message informing users about Triumph’s triaction sports bar range. The message also contained a link that took users to Triumph’s landing page from where they could browse through the company’s product offerings.
The image message campaign was a great success, reaching over 4 lakh affluent female shoppers and receiving a CTR of 0.83%. With Vserv Authentic Data, we were able to remove audience spillage and increase the marketing efficiency of the campaign.