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Triumph leverages Vserv Authentic Data to reach affluent female shoppers in India

On

Objective:

Triumph, one of India’s leading lingerie brand in India was looking to create awareness about its triaction sports bra range.

Target audience:

Affluent females who are gym members and living in the top 10 metro cities.

Challenge:

Reaching out to gym members online which is virtually impossible, was a major challenge for Triumph.

Approach & Execution:

Vserv Authentic Data was leveraged to derive deterministic data on this niche audience set. We then segmented users based on attributes such as demographics, affluence and location and created a unique user persona called ‘affluent female shoppers’.

Leveraging on this unique audience set, we used mobile messaging to target these users. We developed a creative image message informing users about Triumph’s triaction sports bar range. The message also contained a link that took users to Triumph’s landing page from where they could browse through the company’s product offerings.

Results:

The image message campaign was a great success, reaching over 4 lakh affluent female shoppers and receiving a CTR of 0.83%. With Vserv Authentic Data, we were able to remove audience  spillage and increase the marketing efficiency of the campaign.


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