It has already been established that mobile internet is the fastest growing and most powerful medium for reaching customers. Singapore is a great example of how mobile has changed the Marketing landscape. You may not be able to reach an average Singaporean at their workplace or even at home, but you can most certainly reach them on their mobile phone. Read more in an opinion piece by Vikas Gulati, VP, Southeast Asia, Vserv.mobi in the Singapore Business Review. 

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