Pune is being touted as the next upcoming tech hub of India. With a strong entrepreneurial culture, availability of new technology resources, presence of a large youth demographic and an ability to absorb an oncoming influx of IT parks – Pune has great potential to grow & emerge as a India’s financial mega-city. In fact, a lot of big players from the IT industry are already moving their base to Pune. One such dynamic personality who is also our first Woman Developer of the Week is Vaishali Rawat.
A young publisher, app developer and most importantly – a woman entrepreneur, Vaishali is certainly making a strong presence felt in the Indian mobile app ecosystem. A Nokia Developer Champion (2013-14), Vaishali began her career by building enterprise apps for a Delhi based company which catered to the aviation industry & soon switched to make commercial apps. Inspite of this shift in the app development process, the idea of catering to a larger audience instead of one organization excited her the most. The change required her to emphasize more on UX and functionality where she learnt different concepts & started developing commercial mobile apps. Today Vaishali is an associate consultant at a Pune based MNC with an agenda to develop quality utility apps that help people in their everyday lives. Some of her popular apps include PNR Status for the Indian Railways & Age Calculator.
Monetization is a crucial element for all App Developers who are keen to generate more revenue & make it a sustainable process. Unhappy with the earlier Ad Network which delivered low fill rates & needed her to get into the nitty gritties of coding, Vaishali was looking for a simple yet robust monetization solution for her apps. On switching to Vserv’s one click monetization tool ‘AppWrapper’, Rawat says “The biggest advantage Vserv offers is its easy interface which saves your time on coding & development thus providing a sound business model for monetizing apps. Shifting to Vserv has indeed been a wise decision.”
Vaishali draws encouragement from her huge network of Nokia Developer Champion colleagues, fellow publishers and app developers. Their inspirational stories always give her a new dimension to work on. For now; Vaishali wants to challenge herself to develop newer & better apps. We at Vserv are proud to support Vaishali’s ambition to achieve more success & be listed amongst the top Mobile App Developers in India!
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