3rd September 2014 – Vserv, an award winning mobile ad exchange, today announced the appointment of Pranab Punj as Associate Vice President, Global Marketing. Pranab, a veteran in the digital sector, strategically complements Vserv’s aggressive growth plans and further extends the company’s leadership in the ever-evolving mobile ecosystem across geographies with a strong focus on Emerging Markets. Pranab will be responsible for driving Vserv’s global marketing endeavours, brand positioning, PR, events and digital marketing.
As a part of the senior leadership team, he will be key in devising and implementing Vserv’s marketing strategy for a diverse global target audience incorporating marketers, telecom operators and app publishers.
Dippak Khurana, CEO & Co-founder, Vserv, said, “We are glad to welcome Pranab to the Vserv team at this growth juncture as we scale our business globally. Pranab’s unique experience in dealing with digital brands & products will enable us to accelerate our marketing efforts. In an ever evolving ecosystem as ours, there’s a constant need for all stakeholders to reinvent their mobile strategies and we look forward to make great strides together in empowering them.”
Speaking on his appointment, Pranab Punj, Associate Vice President, Global Marketing, Vserv, said, “It brings me great excitement to be a part of a brand like Vserv which has evangelized the mobile ecosystem in Emerging Markets. Through its marketing efforts, Vserv had provided succinct insights for all stakeholders to unlock the full potential of the mobile medium. In my current capacity, I look forward to augment these efforts further and to newer markets.”
With over 13 years of award winning experience across digital media & entertainment industry, Pranab has held senior level positions in brand management, product & general management, across top MNC’s & Indian conglomerates. In his previous assignment, Pranab was the Director of Digital Media at Viacom 18, where he was responsible for driving marketing and managing the web business. In the past, Pranab was also associated with Turner Broadcasting Systems and in building award winning brand “Zapak” across multiple platforms.