SAP India, one the world’s largest enterprise software providers was looking to create awareness among SME decision makers in India about their GST solution offerings for Indian companies.
SME decision makers in six metro cities of India.
Reaching out to this niche and captive target audience was a challenge for SAP.
Approach & Execution:
With the help of Vserv Authentic Data we could derive deterministic data on this niche audience set. We then decided to use three mediums to reach out to this audience set. One of the mediums was using Facebook targeting data combined with Vserv Authentic Data. We targeted users via a Facebook Carousel mobile ad informing them about SAP’s offerings. The other two mediums were through an image and text message sent directly to SME decision makers in six Indian metro cities. The message also had a link taking users to SAP India’s landing page.
The mobile ad campaigns were a huge success reaching over 70K + SME decision makers in Mumbai, Pune, Kolkata, Delhi, Chennai and Coimbatore within a short span of time.