Firm will also provide technology that will allow shoppers to complete recharge transactions on the banner and other ads.
Bengaluru: Mobile advertising technology provider Vserv Digital Services Pvt. Ltd, which recently raised $15 million from investors, has launched an e-commerce business that will generate revenue from mobile and cable recharge transactions.
Until now, like other ad tech firms, Vserv sold data on customer shopping patterns to companies in India and Southeast Asia and helped these companies place relevant ads online and on the mobile. Now, Vserv will also provide technology that will allow shoppers to complete recharge transactions on the banner and other ads. The company will take a cut of every such transaction.
"Vserv's massive reach of 120 million unique users in India, combined with this commerce solution, creates a disruptive development in the mobile Internet ecosystem," chief executive officer Dippak Khurana said. "With our commerce solution, we now complete a user's journey from intent to purchase. This unique proposition provides a powerful opportunity for consumer-facing companies who are seeking to tap into the growing mobile Internet user base." Read the full story on Mint and Digital Market Asia.