As is true with all emerging markets, mobile is turning out to be the ‘First’ screen for users in the Middle East and African world. Little wonder then, that this region is bursting with opportunities for mobile advertising.
And it’s not just us saying this –
Booz & Co expects the Middle Eastern mobile advertising market to more-than-triple its value to $400mn by 2014.
Mashable wrote about the power of Mobile Advertising in the emerging markets – highlighting some pretty interesting points via an infographic
These are phenomenal numbers and draw attention to the growth opportunity in the ecosystem. As a Global Mobile Ad Network, we already have significant inventory in the MEA region. In March’12 over 16% of our premium AppWrapperTM came from the region and we are excited about growing this number over the coming months.
If you are looking to either advertise to users on mobile or monetize your apps / site, drop by and meet us at any of these events:
The Mobile Show in Dubai, UAE on 17-18th April 2012
Mobile Web West Africa in Lagos, Nigeria on 25-26th April 2012
We look forward to catching up – write into us at firstname.lastname@example.org to fix up a meeting.