Vserv, a leading smart data led mobile marketing platform, today announced the launch of Vserv Aqua Native, a dynamic native ad format powered by the Vserv Smart Data™ platform. Vserv Aqua Native is designed to facilitate seamless experience for consumers on mobile, inclusive of ads. It displays ads that are customized as per the environment, design and layout of the app or site, hence being able to retain consumer attention and reduce ad fatigue. This in turn leads to a higher average click-through rate (CTR) for the publisher.
As content is increasingly being consumed on smartphones today, ads are rapidly merging with the app content in the form of native ads. These ads provide a non-intrusive experience for consumers. It has been reported that 25% more consumers tend to notice native ads, thereby resulting in better conversions. Native ads today make perfect sense for publishers who are trying every trick in the book to grab the consumer attention. The free flowing nature of native ads effortlessly integrates marketing messages into content, without compromising on the user experience and results in earnings that were not possible earlier. You can read the full story on Mobile Marketing Watch, Campaign Asia, and NextBigWhat.