Vserv, a mobile marketing platform, has launched a new re-targeting product, Vserv Smart RT. Focused on the e-commerce industry in emerging markets, Vserv Smart RT enables re-targeting in two ways – re-targeting desktop users on mobile sites & apps and re-targeting mobile site users on third party apps.
According to the company, Vserv Smart RT captures user behaviour and intent, enabling e-commerce companies to reach out to the right consumer. The company has a smart data platform that augments individual user profiles, and using these results, creates a custom recommendation engine. These recommendations help e-commerce companies, market a relevant product to individual users, on a real-time basis, and with the high rate of accuracy, as per Vserv. You can read the full story on The Times of India, The Economic Times - Retail, Bizcommunity, PR Newswire and The New Indian Express.