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Vserv & Mindshare bag all precious metals at the MMA Smarties Awards 2015


Magnum Pink & Black campaign stole the show winning both gold and silver

Mumbai/Jakarta, 20th October 2015: Vserv, the leading smart data platform for mobile marketing and commerce, and Mindshare, the global media and marketing services network, bagged all three precious metals at the recently concluded MMA Smarties Awards Indonesia 2015. The event is the world's leading global mobile marketing awards program that honors innovation, creativity and success while awarding the teams and talent that push the boundaries of mobile marketing to reach out and engage with consumers.

Vserv and Mindshare Indonesia, together won Gold in the Innovation category for the Magnum Pink and Black Launch campaign, Silver for the same campaign in the Product / Services Launch category and Bronze for the Castrol Magnatec Stop Start Launch campaign in the Product / Services Launch category.

"We are delighted and honored to have bagged 3 metals at MMA Smarties Awards 2015. The awards are one of the most illustrious in the global mobile marketing space and it is an honor that our work has been recognised by such an eminent panel", said Dippak Khurana, Co-Founder & CEO, Vserv. "This demonstrates our firm commitment to continue devising innovative strategies for marketers that empower them to reach out to the relevant audience in the most engaging manner possible."

"We are thrilled to be awarded this year's MMA Smarties Awards 2015 for three of our campaigns working with Vserv. In Mindshare, we believe collaboration is key to creating powerful ideas. It is indeed a remarkable achievement to have been recognised by one of the most respected and reputed industry bodies in the mobile marketing space", said Himanshu Shekhar, CEO, Mindshare Indonesia & SEA.

MMA is the world's leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world.

Click below to view both campaigns: 

Magnum Pink & Black Launch campaign Castrol Magnatec Stop Start Launch campaign

About Vserv:

Vserv is the leading smart data platform for mobile marketing and commerce. The platform has the largest mobile internet user base in India & Southeast Asia with unique and rich insights on these users. Vserv's revolutionary platform transforms big data to smart data, empowering companies to achieve sharper results. Founded in 2010, Vserv has over 500 Mn unique user profiles globally, and is backed by Maverick Capital, IDG Ventures India & Epiphany Ventures.

For details, please visit

About Mindshare:

Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group. For more information, please visit


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