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Vserv announces SmartRewards ad format to convert mobile ads into free top ups for talktime, SMS and megabytes


Creates yet another innovative approach for advertisers to engage with mobile users in emerging markets

Singapore / Mumbai / Dubai / Johannesburg / San Francisco – 28th January, 2014: Vserv, an award winning Mobile Advertising Exchange across emerging markets, today announced the introduction of their SmartRewards ad format, that will create a unique win-win proposition for advertisers and consumers. With SmartRewards ad format, advertisers can engage and cultivate brand loyalty among users by rewarding them for desired actions. On the other hand, this allows consumers to top up their prepaid mobile account in exchange for engaging with ads, downloading apps and other actions.

SmartRewards will work across all media formats including banners, HTML5 Rich Media, Video, Survey Forms, while supporting a variety of actions such as App Install, Form Fill, Video View amongst others. The top up that consumers receive via SmartRewards will act exactly like regular paid top ups, allowing them to use it for making calls, sending texts or connecting to the internet.

Speaking about the relevance of SmartRewards, Dippak Khurana, CEO & Co-founder, Vserv said, "Mobile top ups are a universally loved currency, especially in emerging markets where the vast majority are prepaid subscribers. Our SmartRewards ad format acts as a value-exchange for the mobile ecosystem, which gives consumers free mobile top ups, presenting advertisers an opportunity to engage users like never before by rewarding them through impactful advertising."

Vserv plans to make the SmartRewards ad format available shortly across emerging markets, starting with India. Since Vserv's inception in January 2010, the company has been delivering in-app and mobile web advertising for leading Fortune 500 brands & digital media companies, in over 200 countries.

For more information visit SmartRewards on

About is an Award Winning Mobile Advertising Exchange across Emerging Markets that maximises value of mobile media for advertisers, developers, publishers and telecom operators. Powered by the award winning AudiencePro™ and AppWrapper™ platforms, has delivered mobile advertising experiences for leading Fortune 500 brands & digital media companies, across 200 countries. AudiencePro™ leverages privacy compliant Telco subscriber data and user profiling, to enable credible audience targeting capabilities on the advertising exchange. AppWrapper™ is an independent platform that brings "One Click" integration of SDKs for App Developers across Advertising, In-App purchases, Analytics, Bug Tracking and more. The company was founded in January 2010 and has a global presence, with offices across USA, UK, South Africa, India, Singapore, Indonesia, Malaysia, Philippines & Vietnam. For more information, please visit


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