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May 13, 2013

Vserv.mobi brings Social sharing and A/B testing to HTML5 Mobile Ads

We live in an era where consumers are socially connected and share what they love. For a brand there is no bigger validation of engagement than consumers sharing a brand experience they love with their friends.

Being one of the early proponents of engaging HTML5 rich media ads, we have further strengthened our platform to provide A/B testing and social sharing capabilities natively. With these new capabilities, our rich media platform will provide marketers the opportunity to experiment more, evaluate the engagement metrics of various campaigns, and thus create ads that consumers love & want to share with each other.

Having seen a surge in interest for rich media solutions from a large number of our advertiser clients, we are offering the first creative to advertisers for free, to act as catalysts in helping them experience the full potential of rich media ads on mobile.

Buoyed by our strong growth and global expansion over the last year, we are excited about the year ahead. We look forward to shaping the adoption of mobile advertising by brands given our strong value proposition which includes –

1. Premium Inventory – full screen, clutter free ad units at launch & exit of 20,000+ Apps powered by our AppWrapper platform

2. Audience Targeting – powered by our game changing AudiencePro platform

3. Engaging Rich Media – powered by our HTML5 based rich media creation platform & team

4. Conversion Tracking – independent measuring of “post-click” actions such as App Downloads, Lead forms, Video views, engagements and more

To know more about our premium advertising offerings write to us at ads@vserv.mobi

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