Vserv makes 5 new senior appointments for its Southeast Asia team
July 11, 2014
Strengthening our partnership with Microsoft Devices to boost monetization for Android developers in Vietnam
July 15, 2014

Vserv Reinforces Partnership with Microsoft Devices to Boost Monetization for Android Developers in Vietnam


Revolutionizes the mobile app ecosystem with the first-of-its-kind collaboration for Nokia X platform with leading developer DivMob

Vietnam/Southeast Asia, 15 July 2014 – In a continuing effort to bring value-added services and enable more monetization solutions for developers, award winning mobile advertising exchange, Vserv has embarked on a first-of-its-kind joint partnership with Microsoft Devices in Vietnam. Through this partnership, DivMob, a Vietnam-based global leading mobile game developer and the inventor of Ninja Revenge, is to merchandise its Android games on the Nokia X platform globally.

In the joint partnership, Microsoft Devices and Vserv will both invest to engage DivMob to develop and port its most popular Android games over to the Nokia X Store using Vserv’s ad exchange exclusively.

David Yin, General Manager, Global Developer Alliances, Vserv, said, "We are excited to collaborate with Microsoft Devices and DivMob for this initiative. With DivMob now monetizing its games through Vserv exclusively, advertisers will gain access to premium inventory on the platform through our exchange. We are constantly looking at enriching the monetization efforts of developers as they form the foundation of the mobile app ecosystem. We are confident that this new model of partnership will revolutionize the traditional school of thoughts in app monetization and bring tremendous values to developers and other players in the ecosystem. We will be working closely with Microsoft Devices for similar partnerships across Southeast Asia."

Fabien Lotz, Country DX Head, Vietnam, Microsoft, said, "We are dedicated to provide incremental monetization opportunities for our developers in innovative ways. With our strategic partner Vserv, we can now work with one of the global leading Android game developers and leverage the popularity of its games to further expand the user base of Nokia X store. We are committed to work with Vserv and DivMob in this partnership to provide the support required and drive it to a great success."

"We are honored to work with industry leaders like Microsoft Devices and Vserv to embark on this new journey of monetization." said Ngo Van Luyen, Founder and CEO, DivMob, "The Nokia X platform is a great place to be. Its family of smartphones has shown strong penetration in emerging markets in Asia, Latin America, Eastern Europe, Middle East and Africa. That's where our key growth is. We believe there is strong synergy with this partnership, leading to the next phase of growth for DivMob."

Over the past years, Vserv has partnered with Microsoft Devices to engage Android developers through initiatives including the Nokia DVLUP challenge and developer workshops in Vietnam, Indonesia, Thailand, India and United Kingdom.

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