Vserv, a smart data platform for mobile marketing and commerce, has just released the Smartphone User Persona Report (SUPR) 2015 for Philippines — an emerging mobile market.
The report findings are based on a study conducted by Nielsen Informate Mobile Insights. SUPR segments Filipino smartphone users into different user personas and delves deeper into their usage patterns.
As per the study, smartphone users spend on average 140 minutes per day on their devices. That’s not difficult to understand when you consider that the report shows seven smartphone user personas have emerged: App Junkies, Dabblers, Gaming Buffs, Power Users, Explorers, Utilitarians and Social Stars.
14% of smartphone users who are predominantly males and spend the highest time on gaming apps in a day are segmented as Gaming Buffs, the report summary reads. 14% of smartphone users who are predominantly females and spend the highest time on browsing, app stores, search and mobile coupons are segmented as Explorers.
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