Three hours a day on smartphones
January 22, 2016
SUPR 2015 Southeast Asia Power User featured
4 hours a day on smartphones! Why Power Users should be top focus for mobile marketers
February 2, 2016

Vserv Unveils First 'Smartphone User Persona Report'


Vserv, a smart data platform for mobile marketing and commerce, has just released the Smartphone User Persona Report (SUPR) 2015 for Philippines - an emerging mobile market.

The report findings are based on a study conducted by Nielsen Informate Mobile Insights. SUPR segSmartphone User Persona Report (SUPR) 2015 Philippines featuredments Filipino smartphone users into different user personas and delves deeper into their usage patterns.

As per the study, smartphone users spend on average 140 minutes per day on their devices. That's not difficult to understand when you consider that the report shows seven smartphone user personas have emerged: App Junkies, Dabblers, Gaming Buffs, Power Users, Explorers, Utilitarians and Social Stars.

14% of smartphone users who are predominantly males and spend the highest time on gaming apps in a day are segmented as Gaming Buffs, the report summary reads. 14% of smartphone users who are predominantly females and spend the highest time on browsing, app stores, search and mobile coupons are segmented as Explorers.

Read the entire story here.

Leave a Reply

Your email address will not be published. Required fields are marked *


Copyright of Vserv 2019