Vserv and Experian join forces to reinvent the way financial products are bought digitally in India. Experian's data, analytics, and Vserv's smart targeting solutions and technological prowess will enable BFSI sector to drive friction-free digital signups of financial products and services.
In Picture: Dippak Khurana, Co-founder & CEO, Vserv along with Sathya Kalyanasundaram, Country Head & Managing Director, Experian India
Being a pioneer in the mobile marketing industry in India, Vserv, with telco-backed 400+million unique audience profiles across India, has created unique products for CMOs and enabled multi-level consumer engagement. So far we have enabled 140+ brands to engage with their niche audience segments with break-through results and significant business impact.
At Vserv, today we welcome Experian as a strategic investor. Experian is the world’s leading global information services company with a huge presence in India. With this association, we aim to reinvent the way financial products are bought digitally in India.
India has a huge appetite to adopt friction-free digital sign-ups for financial products. This includes two massive segments – 350mn+ consumers with an existing credit score and a significant 300mn+ credit-worthy consumers but with no credit history. With our smart solutions, the BFSI sector will now be able to effectively reach out to both these consumer segments and offer access to financial products and services and gain last-mile reach.
Commenting on the tremendous value that this partnership brings, Ravi Santhanam, Chief Marketing Officer, HDFC Bank said,
|“Experian and Vserv platforms coming together creates a unique and compelling value proposition in mobile marketing, particularly for the BFSI sector. We are already working with both companies and look forward to partnering with them to accelerate our digital transformation.”|
Dippak Khurana, Co-founder and CEO, Vserv commented,
|“We are delighted to partner with Experian, a global leader in the data and analytics space. This partnership shares our vision of driving effective consumer outreach through innovation in digital marketing technology. Vserv and Experian's strategic partnership is the first of its kind globally. We will focus on rolling out smart products for the BFSI sector across the marketing stack as their key business partner.”|
Sathya Kalyanasundaram, Country Head and Managing Director, Experian India says,
|“We're excited to partner with Vserv to drive this next phase of growth for both organizations. Vserv's mobile marketing platform and access to authentic telco datasets through their unique data management platform ensure immediate synergies to our core product propositions.”|
Sathya further adds, “Experian currently has records of over 940 mn unique loans in India. This partnership builds on our initiative to enable financial inclusion by expanding scoring to new-to-credit (NTC) customers by leveraging our in-house analytics capabilities. This is yet another step for Experian in championing alternate data partnerships clubbed with deeper engagement in the BFSI sector, which aligns with our long-term strategy of scaling India to new heights through organic and inorganic growth opportunities."