Vserv XL featured
We've partnered with XL to strengthen the mobile entertainment ecosystem in Indonesia
December 18, 2014
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Vserv joins XL to enhance mobile entertainment space in Indonesia
December 19, 2014

Vserv and XL Partner to Fuel the Mobile Entertainment Ecosystem in Indonesia


The alliance strengthens Vserv's global telco partnerships

Mumbai, Singapore, Dubai, San Francisco, Cape Town, 18th December, 2014: Vserv, a leading smart data led mobile marketing platform across emerging markets, today announced a partnership with PT XL Axiata Tbk (XL), the second largest telecom service operator in Indonesia. Vserv is the only company to have inked partnerships with key telcos in emerging markets and this partnership will strengthen Vserv's global leadership in the mobile marketing space. The partnership will integrate Vserv Smart Data™ platform with XL to help drive higher ROI for mobile entertainment companies.

Through this partnership, Vserv and XL will enable mobile entertainment marketers to target the most relevant audience, with the right ads at the right time, based on user personas and intent signals. Indonesia's mobile entertainment market is currently pegged at USD 765 million in revenues and is growing at a CAGR of 4.7% making it a high potential market for telcos and mobile entertainment companies.[1]

Speaking on the newly-forged partnership, Rohit Verma, VP – Global Telco Alliances, Vserv, said, "The partnership with XL comes as a testimonial of the market confidence in our recently launched Vserv Smart Data™ platform. We are excited to partner with XL, which is a major player in the telecom space in Indonesia. Leveraging the value that Vserv Smart Data™ platform brings, along with XL's deep understanding of its extensive customer base, we are confident of enhancing the efficiency of the mobile entertainment ecosystem in Indonesia."

Herwinto Chandra Sutantyo, Head of M-Advertising, XL Axiata said, "We are intrigued with what Vserv Smart Data™ platform is capable of achieving, by creating value from the petabytes of data we generate every second. Today, the partnership would ensure the compliances of our advertisers, in particular from mobile entertainment sector by targeting our mobile subscribers with engaging and relevant advertisements that follow Indonesia's advertising ethics and regulations. Our constant endeavour is to make our customers' experience as relevant and engaging as possible. With this collaboration, we are positive that we will be able to transform the mobile entertainment ecosystem in Indonesia."

Currently, Indonesia has a total of 83.7 million internet users[2]. Hence, this growing market provides immense opportunities for advertisers to adopt mobile advertising. Also, as the current average ad spends on digital platforms is just over five percent of total ads expenditure, this opens up a big window of opportunity for marketers and makes Indonesia one of the most promising markets in Southeast Asia.

[1]Source: IE market research​


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