Ropes in former Reliance Jio SVP to bolster global product strategy

India, 24 July 2014: Vserv, an award winning mobile advertising exchange, today announced the appointment of Anurag Patnaik as Senior Vice President – Product. Anurag Patnaik, a proven strategist in the mobile and digital sector joins Vserv at a pivotal juncture as a catalyst to the company’s aggressive growth trajectory. In his role, he will bring his comprehensive experience to fortify Vserv’s proven track record of delivering pioneering product technologies and strategically augment its award winning mobile solutions.

Dippak Khurana, CEO & Co-founder, Vserv, said, “Anurag joins the Vserv team at a stage where we are scaling up to catapult into our next growth phase. As a company, we continue to focus on fast paced innovation by infusing data and predictive analytics to create game changing mobile marketing solutions. This is primarily to engage the next billion users in the emerging markets, propelling the mobile advertising industry. His unique global experience in dealing with digital products combined with our expertise will accelerate our scalability to make us stay ahead of the curve.”

With over 17 years of illustrious multi-disciplinary experience across digital advertising, mobile, media & big data, Anurag has guided various marquee technology companies in the US to create data driven audience experiences. His repertoire of innovative product technologies is demonstrated by his contribution to 19 patents in the areas of advertising, proactive business intelligence, telephony/IVR and mobile data. Previously, he has been associated with segment defining organisations such as Nielsen/McKinsey Co., OpenWave Inc., Yahoo! and Disney to name a few. In his last assignment, he spearheaded the next generation digital ads business on Jio 4G.

Speaking on his appointment, Anurag Patnaik, SVP – Product, Vserv said “I was impressed with how Dippak Khurana and Ashay Padwal’s astute leadership has built Vserv into a strong multi-product organisation serving the emerging markets, in a very short period of time. I have always believed in the untapped potential of the mobile medium in the emerging markets and I am glad to be part of this team that shares the same vision.”

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