When one talks of emerging markets we often focus on the usual suspects in the BRICS nations list. One nation which is not part of this list and is making heads turn is Vietnam. Growing at around 6 % per annum, with a young population and a high disposable income, Vietnam is fast becoming a force to reckon with for businesses across verticals. The hallmark of a growing economy is an equally vibrant and growing startup community and Vietnam is no different.
One of the rising stars of the app ecosystem in Vietnam is an amazing startup named Wawa Mobile. Wawa was established in early 2010 and its founders are experts from the biggest ICT companies in Vietnam including the likes of FPT, VTC & Panasonic. They foresaw the trend of people increasingly consuming content on the go and decided to build mobile solutions with the goal of making the user experience more convenient. They have a portfolio of 100+ apps and more than 800,000 users. Vietnam being a highly feature phone driven market, Wawa’s present focus is on app development for feature phones. The young dynamic team of 10 mobile experts at Wawa have a motto of “Serving for Your Digital Life”, and plan to expand their portfolio to over 200 apps by the year end.
We are proud to have partnered with Wawa for monetizing their inventory and the results speak for themselves. In just a matter of days, 51 of Wawa’s apps got over 100,000 impressions with CTRs of ~ 8%. They are continuing to witness rapid growth and increase in their earnings.
Commenting on the partnership, Nguyen Ngoc Quynh, Founder at Wawa Group stated, “Vserv has a great presence in emerging markets and was the perfect choice for us when it came to monetizing our inventory. The high eCPMs and fill-rates powered by their unique AppWrapper technology has helped us save time by reducing the development effort and yet generated higher revenues! It has been a pleasure dealing with David Yin and his team at Vserv”.
Wawa’s strategic approach has been to build a framework that makes developing mobile apps easier. Wawa’s endeavour is to grow the present mobile ecosystem by allowing others to use their framework and build more apps, even with very little knowledge of programming. Wawa’s long term goal is to develop a framework with the vision “One content – One development – All platforms”.
We wish the Wawa team all the very best for the future, and look forward to working closely to help achieve their ambitious plans of growing the mobile internet ecosystem in Vietnam !
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