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Yahoo! partners with Vserv.mobi for Mobile Monetization across Southeast Asia

Global Press Coverage

The Next Web | Mobile Entertainment | Business Standard | Wall Street Journal | Digital Market Asia | MediaNama | Business Today | Tech Circle | ZDNet | Yourstory | Dataquest


On a recent fourth quarter earnings call, Yahoo President & CEO Marissa Mayer expressed her focus on beefing up the company’s mobile strategy. She said “We intend to participate fully in the innovation and experimentation required to make Mobile a material part of our business.” She further told analysts that Yahoo’s mobile services now attract about 300 million monthly visitors worldwide.

We are excited to partner with Yahoo on their transition journey towards becoming a “predominantly mobile company”. With this partnership, our advertisers will be able to experience the superior audience targeting capabilities of our network on Yahoo’s inventory across Southeast Asia including Singapore, Malaysia, Philippines, Thailand and Vietnam.


In the past year we have established key partnerships with premium publishers like Okezone, Kompas, Viva News, Antara News, Metro TV News, Utusan (Malaysia), Cosmopolitan (Indonesia), 9X Media, Sony Music, India Today, Mid Day amongst others. Having already experienced tremendous growth in our Southeast Asia operations, we look forward to continue building on this momentum and forging more such partnerships in the coming months.

To find out more about our premium advertising offerings or partnering with us as a premium publisher, write to us at info@vserv.mobi.

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