A report based on a study conducted by The Nielsen Co. reveals young Filipino male smartphone users are “App Junkies” while females are “Explorers.”
The report by Vserv Inc. reveals there are seven personas among Filipino smartphone users: App Junkies, Dabblers, Gaming Buffs, Power Users, Explorers, Utilitarians and Social Stars.
According to the report, 17 percent of smartphone users, who are predominantly males and install the highest number of apps and games in a month, are segmented as App Junkies. Likewise, 14 percent of predominantly male smartphone users who spend the highest time on gaming apps in a day are segmented as Gaming Buffs.
The entire report can be viewed here.